Day Ten: Panels
Today I went to two panels at SuperNova South:
- How things go wrong when UX professionals fall in love with just one UX technique
- Women in UX
Some things I learned:
- uxmentors.com exists
- usertesting.com exists
- "popcorn testing" describes a method of testing a prototype with customers in the wild, ambush-style in a short window of time
- how we design a test may threaten the integrity of our results
I was pretty intrigued by the mention of usertesting.com, so I took some time tonight to give a try.
Creating a user test
I filled out a simple text input field for a website URL to test and clicked a button that said 'Get a free, 5 minute video.'
This directed me to a landing page form for a free trial account. I sent them my name, work email, a phone number (555-555-5555, because please don't call me), and a password for the trial account.
Within an hour I received an email with a link to initial test results that included:
- a 5-minute video with audio of a test user's initial impressions of and interactions with the site
- answers to some survey questions (scale of 1-10) about impressions, difficulty, and whether or not the test user would recommend this site to a friend
- some basic information about the test user's demographics and technical systems
The test user expressed some frustrations with the site:
- too much content, too wordy
- hard to figure out what the company did or what they offered
and some favorable reactions:
- they liked the ever-present 'start trial' call-to-action buttons
- they liked the company logos for social-proof on the homepage
While the frustrations echoed my own concerns about the site, the test user reacted favorably to two features that I personally find a bit salesy or off-putting. #youarenotyouruser.com
Seeing the initial results from this test got my brain spinning thinking about how much more valuable this type of service for research could be with more results from a targeted set of test users answering a more focused set of questions.