Day One: Writing Form Fields

Today is my first day of #90DaysofUX. Today I want to practice writing effective form labels.

Let's imagine that we want to order a pizza from a fictional pizza joint.

Welcome to

Please select a pizza size.

Order Pizza

This isn't a great form. There are lots of ways we could make this form better. We could:

  • Make the submit button actually submit some data
  • Hide or disable form fields after submit
  • Use the 'thank you' message to confirm the order details
  • Add validation for fields
  • Improve the look and feel of the form
  • Improve the placement for conditional fields

and we could keep iterating on technology and design until we make a practically perfect pizza order form.

There's at least one basic problem with this form that could immediately disrupt user experience that isn't related to how it works, looks, or behaves. It's a poorly written form label.

What is a default pizza?

Is that default based on what's popular? Is it default based on what I ordered last time?

If I'm in a hurry or unsure what to order from, I might stick with the default pizza and hit submit, not knowing at all what I'll receive, because this form option label doesn't tell me the shape or size of the default pizza.

Applying this concept in real life

The PizzaRat form is a silly example. It was inspired by a real life scenario I encountered yesterday.

Someone wrote in to ask me, "What is the Default desktop?"


To which I thought, "Hmm. I'm not sure. And, we should make this better."